In 2012, over $100 billion in gift cards will be purchased in the United States, where over 20% of those gift cards will go unredeemed or unused. This has amassed a large opportunity in the secondary market, similar to the secondary ticket market in the early 2000s. Some companies have created a business in the secondary gift card market that allow consumers to sell their unused gift cards or buy discounted gift cards to their favorite brands. This has helped their users recoup their share of some $55 million per day that goes unredeemed in the United States every year, by turning their unused gift cards into cash. The original, incremental purchase system worked fine; it had flexibility. The new limited choices on the monetary values is a really, really poor choice. I can't buy a $60 card? Nope. It requires a $10 and a $50. If you were hoping, I 'd choose the $75, I won't. If I wanted $75--in the old system--I could. Customer choice is completely gone with this. At the time of this writing, 28-of-33 reviewers gave this new approach 1-star. Listen to your customers. Digital gift cards were very convenient. Now, they're simply annoying. Christopher & Banks 25% off Save up to 9.2% Chloé EXPRESS NEXT Credit Card Brookstone Gift Card 0 © 1996-2018, Amazon.com, Inc. or its affiliates Brand Partnership 70% New Listing$100 Apple iTunes & App Store Gift Card - Read reviews of The Culinary Institute of America All Bottoms Shop Event Save up to 5.2% Home Brands Shipping Options Save up to 12.1% INTERNET EXPLORER "All I can say is, the summer is a very tough time," said Ronnika McFall, spokeswoman for the Red Cross in the Southern Region. "We don't do as many blood drives. Sorry, your search for "{{search.name}}" returned no results. debugEnabled: 5.50% Back (4 stars) 148 ratings Canouan Save up to 1.4% Manage My Card Coupons & Cash Back LOCATIONS Macau Camp Chairs Del Frisco’s Steakhouse Buy Now To unlock your account, please click on the link we sent to your email, Traditional Camcorders Save on laptops and other back-to-school tech. 4.6 out of 5 stars 204 Build-A-Bear® Amazon.com Gift Cards can be redeemed online at Amazon.com. Get more of everything you love at Amazon. Books, movies, electronics; groceries, cleaning supplies, clothes; furniture, decor, makeup—Amazon.com has it all. CHECK ORDER STATUS The Golf Warehouse If I purchase a Visa gift card online, can I start using it now? store locations Buy online, pick up in store Shorts & Skirts Explore Hotels My Account

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